01 · Start here · AI Ops Audit

See exactly where AI takes hours off your plate — before you spend a dollar building.

A paid, half-day teardown of how your business actually runs. I map where your data lives, where the repetitive work is quietly costing you, and hand you a prioritized 90-day build map — yours to keep, whether or not we build together.

Book a call → $2,500 flat — and every dollar credits toward a build.

Fitness & wellness studios · Med-spas · Salons · Professional-services & agency teams

What it is

Paid discovery, not a sales call

The audit is a focused working session plus a written deliverable. We sit down (in person or over a call), walk through the systems you run and the work your team repeats every week, and I pinpoint where automation and AI remove the most hours for the least effort. You leave with a concrete plan — not a vague "you should look into AI" — that any competent builder could execute, including me.

It's paid on purpose. A free discovery call attracts tire-kickers and signals low value; a paid audit means we both show up serious, and you get a roadmap worth more than what you paid for it. Most shops charge $5,000 for this and keep the fee. Mine is $2,500 — and it's 100% credited toward any build you start within 90 days.

Who it's for

You have real, repetitive pain.

Reporting that takes a day to assemble. Lead follow-up that slips. Data scattered across three tools that never agree. Work you'd happily pay to make disappear.

You run a real business.

$500K–$10M+ in revenue, 5–50 people, and an owner or GM who feels the ops pain personally — not a hobbyist shopping for "AI hacks."

You want a plan you can trust.

You'd rather pay for a clear-eyed teardown from an operator who ships than gamble on a build nobody scoped first.

What's included

Half day · fixed scope

The price

Fixed fee · fully credited
$2,500 flat

100% credited toward any implementation you start within 90 days. If we build, the audit was effectively free. If we don't, you still walk away with a roadmap worth more than $2,500.

Why trust the map

Proof over promises

I don't recommend anything I haven't already shipped and run myself. For Primal Moves, a multi-location fitness studio, I unified Mindbody, Toast and 7shifts into a single operator dashboard showing real churn, per-member revenue and lifetime value — and a live queue of the members about to walk. I run my own podcast operation (the PRS Command Center) on the same kind of system. The audit isn't theory; it's the same diagnostic I use before every build I ship.

Read the full Primal Moves case study →

Questions

Short version
Why isn't the audit free?

Because a free call attracts people who aren't serious and signals the work is worth what it costs — nothing. A paid audit means we both commit, and you leave with a roadmap you'd have paid for on its own. And the fee credits fully into a build, so it's the opposite of a sunk cost.

What does "100% credited" actually mean?

If you start any implementation with me within 90 days of the audit, the full $2,500 comes off that build's price. A $10,000 single-workflow build effectively becomes $7,500 to start.

What do I walk away with?

A written 90-day build map: your operations teardown, a prioritized list of automations ranked by hours saved vs. effort, rough cost/impact estimates, and a clear recommended first build. It's yours to act on with me or anyone else.

How long does it take?

A half-day working session, with the written map delivered shortly after. No months-long engagement to get a clear picture of where AI helps you.

Let’s see where the hours are hiding.

Tell me what systems you’re running and the one number you wish you could trust. If I can help, I’ll tell you how. If I can’t, I’ll tell you that too.

Book a call →

Or email me directly — hello@irons.LA · Los Angeles

The full ladder Audit first · build from there